Shopping for Success

With a current grocery market share of 16%, Sainsbury’s is the second most popular supermarket chain in Great Britain (Wunsch, 2020). This success has largely been down to their ability to pioneer the technology of tomorrow. Whilst many shop in a conventional brick-and-mortar fashion, Sainsbury’s has identified the importance of adopting a more future-proof digitalContinue reading “Shopping for Success”

The New Era of News Journalism

From automation to circulation, the evolution of the digital economy has disrupted and transformed the role of news journalists. News journalists produce topical articles for newspapers, magazines and the internet. The digital economy is very aptly summed up by Deloitte as, ‘the economic activity that results from billions of everyday online connections among people, businesses,Continue reading “The New Era of News Journalism”

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